Beachbody is a huge organisation that are extremely sophisticated buyers. They tend to favour traditional suppliers that are highly experienced with a long track record in their industry. Our client was new, young, niche – nothing at all like the usual suppliers Beachbody would look to. Our job was to convince Beachbody not to just work with our client, but to persuade them that they needed to think differently with a new type of partner. Over the course of 6 months we pushed our client every step of the way to be bold, brave and demonstrate innovation. We positioned them as thought leaders and have since started their partnership with Beachbody, with a view to scaling operations exponentially as the relationship progresses.