Big infrastructure project
As a large JV consortium bidding for one of the biggest infrastructure projects in Europe, we were tasked to develop a multi-faceted campaign strategy to promote Align within the UK. This included bespoke marketing material and the management of their submitted PQQ response. As the consortium were newly formed, we created a strong logo, strapline, website, video of the their combined experience, B2C and B2B brochures and overarching sales brochure. Our team also designed and assembled a stand at the UK Rail Conference for Align, to portray the vision and promote the brand within the niche areas of global high-speed rail and major tunnelling works.