Eastwick and Sweetwater
Following discussions with the London Legacy Development Corporation we began to define a clear brand based on our client’s social values and the development requirements. Essential to this was a focus on the real needs of the community, so we made sure local people were at the heart of the brand vision. We put together a video of local people’s stories, highlighting clear housing problems and workable solutions that our client would deliver. We ensured that a powerful brand message of committing to investing in the community ran through all our communications.