Facebook content moderation
Facebook own a lot of products. Instagram, Whatsapp, Facebook Marketplace and Messenger amongst others including their main site. With the biggest demographic of users the world has ever seen, this level of engagement requires unparalleled levels of vigilance and content moderation. We developed a strategy and crafted the written content for our client to begin the RFP process. Our team undertook various answer planning workshops and create robust plans to capture all of the key messages for each question. This in turn guided our writers and the review process prior to submission. The result was one of the most compelling bids our client has ever created, which was crucial considering Facebook are their number 1 target for new business.