Mailchimp is a market-leading email marketing provider, an extremely creative company that is seen within the industry as having the strongest design focus. So this was an opportunity to go above and beyond with the visual wow factor in our client’s RFP. Working closely with the sales team, we developed a proactive and quirky campaign to get their attention. One that plays to Mailchimp’s core value ‘Do what you love. Love what you do’. Love was our theme and we weaved together a cleaver campaign to show how our client’s people are cut from the same cloth. They enjoy their work, having fun but most importantly getting results. It was about a cool culture and demonstrating that by taking care of staff and local people, this created success for other high profile innovators like Mailchimp.