NHS Hospital Bid
After our investigations established that the NHS Trust had proposed to place a neonatal unit in the wrong place, we had to find a way of making this work. We’d identified that it was too far away from theatres, but we only had a 10-day response time to get the bid in. So we had to make it work. Later we heard that the client had really struggled with the issue, but because we’d made it so simple we were very compelling.
After we’d won, we delivered a masterplan and the neonatal is now in a different location.