“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
Winning is all about preparation. Putting in the effort in the early stages will equip your team to be consistent bid winners. We took the training that we give to our own Bid Masters and turned it into a series of courses from our one-day Bid Bootcamp where we cover all of the major principles of bidding, through to courses on specific bidding topics such as Advanced Writing and Strategy in Practice.
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Get intelligent about bidding
Bidding is an expensive business. To increase your chance of winning, you need to get your intelligence right to figure out if it is even worth putting in a bid. We’ll teach you how to adopt an intel-driven bidding approach, an approach that starts well before the bid hits the market.
You’ll understand how to integrate intel into your business development activity and position yourself with the prospective client before a bid is out. You’ll get the inside track on how to develop client understanding, establish what they really want and influence the requirements. You’ll learn ways to research your client, the competition and your own company.
We’ll then teach you two powerful techniques to turn information into actionable intelligence to drive your bid strategy. We’ve developed robust research and reporting methods for this, which we’ll share with you.
Research will help you understand the context. The context is everything in bidding.Find out more
Where is your bid strategy?
Having a clear and robust bid strategy is critical; it gives your bid the necessary vision, purpose and focus to win. A good bid strategy is the lifeblood of every bid.
We’ll teach you how to develop a bid strategy that is focused on the client and capitalises on your strengths.
You’ll learn how to apply intelligence to define a bid strategy and themes which reflect client requirements and set you apart from the competition. You’ll understand how to anchor solutions, service offerings, pricing and key personnel to your bid strategy and, importantly, carry it through to the end stage so it doesn’t fall by the wayside.Find out more
Applying the strategy to a live bid
In this module, we will use live practical examples of bids that you have identified as being in your pipeline. We will work with your teams to develop winning strategies by applying the learning from the ‘Strategy’ module and using real life intel on the client(s). The attendees will be given ‘homework’ to prepare in advance to ensure they make the most of this session.
We will work with your team to apply the learning and teach you how to ensure that the strategy covers all aspects of the client’s requirements and is demonstrated throughout the bid response. In addition, we can offer day to day bid consultant support and coaching during the bid development. This can cover services in relation to any element of our bid masterplan.Find out more
Learning to write a compelling and persuasive bid
This course will give you the skills and knowledge to write winning bid responses. We’ll teach you our bid writing strategies that will transform your writing weaknesses into strengths. We’ll show you what winning bid writing looks like and how to go beyond compliance to develop high scoring responses.
You’ll learn the techniques used by professionals to create high-quality bid text quickly and consistently every time. We’ll reveal how to scrutinise an evaluation matrix and hone your radar for detecting what evaluators really want to read.Find out more
From good to great
You know how to write a bid response. You know how to score good marks. Now we will show you how to write top-scoring responses time and time again.
You’ll learn the tricks used by Bid Masters to ‘wow’ the evaluators and score the highest marks available.
We’ll take ‘good’ bid responses and turn them into ‘great’ ones so that you can apply the principles again and again to your bid responses.
You’ll be asked to do some homework in preparation for this module by preparing and bringing along some previous bid responses.Find out more
Highly skilled people, their track record and past performance are major factors in bid evaluation
We’ll show you how to demonstrate your capability to deliver. You’ll learn how to capitalise and emphasise your strengths using supporting evidence and we’ll give you some strategies for overcoming perceived deficits or weak areas. There’ll also be lots of practical advice on how to capture evidence and keep it fresh as well as the opportunity to develop a case study template for use in your bids.
People aren’t great at selling themselves. In the second half, we’ll show you what evaluators expect to see in a case study and a CV and we will then work with you on developing your own high quality tailored documents. We’ll set you some homework to do on your CV beforehand.Find out more
Method statements to make an impact
Poor method statements can cost you the bid. Using the same old method statements you’ve used before and not drawing out the key points can also make a bad impression. In this module, you’ll learn how to develop method statements that support your bid responses and demonstrate your strength to the client. You’ll get time-saving tips and practical advice on structure and approach to really make those method statements accessible and ensure they make a positive impact.Find out more
The executive summary is the showcase for your bid
Having a powerful executive summary can be the difference between winning and losing – it is the only part of your bid that some people will see.
It has the power to sway a decision.
We’ll teach you the importance of executive summaries and how they differ from cover letters.
You’ll learn how to be effective in both the executive summary and the cover letter and we’ll teach you what not to say as well.
We’ll guide you through developing an executive summary, drawing on practical examples and your target bids.Find out more
Making the right impression through client engagement and bid presentations
Every contact with the client counts but client engagement and presentations can often be neglected by bid teams. From a phone call to a formal final stage presentation, you need to make sure you make the right impression and get the most out of every contact point.
We’ll show you how to plan and prepare for every contact. You’ll learn what you need to do to maximise the benefit of client engagement and deliver winning presentations. You’ll be able to recognise what makes a good dialogue and how to use engagement to get that valuable feedback from your client to shape your bid.Find out more
How you present a bid makes all the difference
A stylish and well-designed visual identity is an invaluable element of communicating your bid more effectively. We’ll teach you how to create a brand concept for your bid that presents your offer with clear, concise messages.
You’ll see what good bid branding looks like and understand the benefits of using visuals and infographics to communicate complex concepts. You’ll learn about the range of bid branding tools and vehicles available and how you can make the best use of them. We’ll give you the low down on the common design blunders and how to avoid them. We’ll also examine the brand development process, and how to properly brief and work with designers.Find out more
Walking the talk
You’ve got the bid masterplan and tools and techniques to deliver – this stage will support you in putting it all into practice.
You’ll receive practical coaching sessions with a Bid Country Bid Master that will provide a challenging and supportive environment to help fine-tune your skills, develop confidence and focus.Find out more
Applying your knowledge
You’ve got all the tools and techniques to deliver, but sometimes it’s good to have someone to talk to – either a peer or someone who’s been there and understands what’s required to produce a winning bid.
We can offer you the ability to do both so that you can talk to us one-to-one and in a group setting.Find out more
Developing bidding excellence in practice
Our expert team would love the chance to work alongside your team in the world of bidding and help you to take your bids to another level.
We’d propose identifying a must-win opportunity, a gold star tender that needs that extra love and attention. We’d then work alongside your team to apply the Shine Bid training in a real-life scenario.
By putting it into practice together, you’ll get a bid that takes things to another level and the benefit of your team working alongside our experts, drawing from their practical knowledge and expertise.Find out more