Bid Positioning.



Would you like to get your business ready to bid on competitive contracts?

Our experts can work with you to identify who your real customers are, how to differentiate yourselves and how to create killer value propositions to secure contracts and meet your business ambitions.

Position you to win

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To get you fit to fight we will first need to define what you want to achieve in the long term and outline how you will know when you’ve got there.

With you we’ll identify the root issues currently holding back your growth in sales both internally and externally. We will work out how to remove the blockers and define your targets for growth with clear activities and milestones.

ico-cs Customer Segmentation

Customer Segmentation

It’s vital you don’t waste your time and money on the wrong customers.

We will review your customers and your segments to generate intelligence and data for each. We will get to understand who are your high performers, what it takes to convert them and who you spend too much time on for limited return. We will work out where your energy should be better spent.

We will then create a sales and marketing strategy per segment. We will define the cost of sales per client and understand where your high priorities lie. We will then create a mix that ensures profitability, growth and security and identifies what resources you need for execution.

ico-ctg Create the gap

Create the gap

You have to stand out from the competition. To do this you need to understand your customers’ characteristics and your own. Establish how that works for your target segments and create your overarching value proposition.

Decide what you stand for and stand there. Execute your sales strategies through, compelling and targeted campaigns that take away your customers’ pain and position you as the only tonic.

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the secrets of our success.

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