Our services.

Bid positioning.

Would you like to get your business ready to bid on competitive contracts?

Our experts can work with you to identify who your real customers are, how to differentiate yourselves and how to create killer value propositions to secure contracts and meet your business ambitions.

Position you to win

ico-ftf Target


To get you fit to fight we will first need to define what you want to achieve in the long term and outline how you will know when you’ve got there.

With you we’ll identify the root issues currently holding back your growth in sales both internally and externally. We will work out how to remove the blockers and define your targets for growth with clear activities and milestones.

ico-cs Customer Segmentation

Customer Segmentation

It’s vital you don’t waste your time and money on the wrong customers.

We will review your customers and your segments to generate intelligence and data for each. We will get to understand who are your high performers, what it takes to convert them and who you spend too much time on for limited return. We will work out where your energy should be better spent.

We will then create a sales and marketing strategy per segment. We will define the cost of sales per client and understand where your high priorities lie. We will then create a mix that ensures profitability, growth and security and identifies what resources you need for execution.

ico-ctg Create the gap

Create the gap

You have to stand out from the competition. To do this you need to understand your customers’ characteristics and your own. Establish how that works for your target segments and create your overarching value proposition.

Decide what you stand for and stand there. Execute your sales strategies through, compelling and targeted campaigns that take away your customers’ pain and position you as the only tonic.

Bid Management.

Are you already bidding on large contracts and looking for support to produce the best submission possible?

With years of experience and over £8.95 (~$11.92) billion of work won in the last 9 years. We have expert bid strategists; writers, managers and designers ready to work with you and support your teams to generate winning bids.

We create winning bids. By gathering invaluable intel, strategising, innovating, designing, managing and creating bid and tender proposals, we ensure that you are best placed to win the business you need. Our team of bidding experts are tenacious, consistent winners with vast bidding skills. They will work with you to help increase your success by enhancing your existing capabilities and generating a confident and compelling winning bid.

The secret to our success? The Shine Bid Masterplan©.

Our Shine Bid Masterplan© ensures we are constantly building on our £8.95 (~$11.92) billion value of bid wins.

Deliver a win

ico-pi Bid Intelligence

Bid Intelligence

Bid Intelligence helps you to understand your customer and their drivers. And without it – you’ll lose the bid.

We’ll research and gather bid intelligence about the project, the client and their drivers and concerns. From the key people behind the decision to the competition, supply chain and key market considerations. Shine Bid will produce an intelligence report analyses what all of this information means for your project and how it should inform your bid strategy.

Armed with intelligence you’ll also be more aware of the competition and the strategies they might use. And you’ll be in a better position to make sure your bid exceeds your customer’s expectations and strongly differentiates you from your competitors.

ico-ws Win Strategy

Win Strategy

Having a robust win strategy is critical. It gives your bid the necessary vision, purpose and focus to win. Our win strategy workshop will help you to:

  • Share project and client intelligence and capture additional input from the team
  • Develop the bid win themes and bid strategy
  • Review it against client needs

We use the output of the workshop to produce a bid strategy that will make sure your bid goes in a winning direction from the start.

ico-i Solution Development

Solution Development

Our innovation workshops support your team to develop new thinking and approaches to key challenges.

Whether it’s one small step or one giant leap – departing from the norm is what we do and we’ll show you how to do it too.

Shine Bid will help you to challenge your usual approach with action-packed innovation workshops that will inspire your bid team to create the best solutions on the table. Or the wall. Or the ceiling.

ico-b Branding


Design and packaging are sometimes seen as the icing on the cake. Tell that to Coca-Cola. They’ve been selling brown fizzy water to billions of people for nearly 130 years.

What’s on the outside creates an impression of what’s on the inside. Good graphic communication can make all of the difference.

Based on your strategy workshop, we’ll design a proposal brand for you including style, concept and strapline. Your branding will create a whole set of associations rooted in your strategy, making your bid stand out in every way.

ico-sum Setup & Management

Set up & Management

Bids need systems and structure to keep everything on track. They help you develop the bid and make sure everyone works to plan.

Shine Bid has tried and trusted tools and systems that we use for every client. We know they work because they win.

These tools help us to manage your bids efficiently.

From kick-off session structure to email discipline – the way we organise bids and tenders gives you a smooth process for even the most challenging and complex of bids.

ico-fce Formal Client Engagement

Formal Client Engagement

Formal client engagement is where it can all go wrong.

Shine Bid dialogue preparation workshops help you make the right impression at competitive dialogue stage and teach you how to gather the feedback you need to shape your offer.

As well as coaching you through competitive dialogue, we’ll prepare bespoke materials to support your meetings and put you in a winning position.

Whether that is a brochure, model or bespoke app – we have the creative firepower to make your message is the most compelling that the procurer will hear.

ico-wr Writing & Review

Writing & Review

With more than a million hours of bidding experience between us, our bid writers help you choose what to put in your bid and what to leave out.

We’ll use our tried and trusted methodology to make sure your bid is compliant. But it’s not just compliance that will win you the contract.

Whether it’s answer planning templates or our full copywriting service, adding some Shine Bid gives you just the right amount of process, originality and daring to make you fabulously unique and never, ever dull.

ico-p Production


Shine Bid will help you from the start of your bid, giving you a vision of what your final bid or tender will look like.

From creating templates and graphics to formatting your content – our creative team work on your bid document as part of your overall campaign.

Our specialist knowledge includes branding, infographics, photography, models, video, flythrough, sequencing and apps. And all of that clever design will align with your project, your client’s drivers, your brand and your win strategy.

ico-es Executive Summary

Executive Summary

Your bid’s executive summary has the power to sway a decision. And much like a first impression: you only get the chance to do it once.

Whether you want to use it as part of your submission, a document to leave behind at presentation or for future business development, a high-quality executive summary will inform, advertise and set you apart.

Shine Bid’s team of creative firepower produces high-quality executive summaries and brochures that help you communicate your key messages with clarity and conviction.

ico-ip Interviews & Presentations

Interviews & Presentations

This is it. Your moment in the spotlight. It could be a 20-minute pitch or two-hour presentation, but when you stand in front of the client you need to be prepared.

Shine Bid’s interview and presentation coaching concentrates on these vital closing stages.

Our experts deliver presentation and pitch preparation sessions, produce final media and critique dry runs.

With some added Shine Bid polish, you’ll develop a captivating presentation and some practical tips for next time.

Get your pdf copy of our masterplan here and learn
the secrets of our success.

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Bid training.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

Abraham Lincoln

Winning is all about preparation. Putting in the effort in the early stages will equip your team to be consistent bid winners. We took the training that we give to our own Bid Masters and turned it into a series of courses from our one-day Bid Bootcamp where we cover all of the major principles of bidding, through to courses on specific bidding topics such as Advanced Writing and Strategy in Practice.

Click on the boxes below to find out more.

Bid Bootcamp.

A one-day bootcamp to fast-track you to bid winning genius-ness. Learn how to win bids, RFPs and tenders, systematically and consistently, time after time.

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Additional Courses

Bid Intelligence

Bid Intelligence

Get intelligent about bidding

Bidding is an expensive business. To increase your chance of winning, you need to get your intelligence right to figure out if it is even worth putting in a bid. We’ll teach you how to adopt an intel-driven bidding approach, an approach that starts well before the bid hits the market.

You’ll understand how to integrate intel into your business development activity and position yourself with the prospective client before a bid is out. You’ll get the inside track on how to develop client understanding, establish what they really want and influence the requirements. You’ll learn ways to research your client, the competition and your own company.

We’ll then teach you two powerful techniques to turn information into actionable intelligence to drive your bid strategy. We’ve developed robust research and reporting methods for this, which we’ll share with you.

Research will help you understand the context. The context is everything in bidding.

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Where is your bid strategy?

Having a clear and robust bid strategy is critical; it gives your bid the necessary vision, purpose and focus to win. A good bid strategy is the lifeblood of every bid.

We’ll teach you how to develop a bid strategy that is focused on the client and capitalises on your strengths.

You’ll learn how to apply intelligence to define a bid strategy and themes which reflect client requirements and set you apart from the competition. You’ll understand how to anchor solutions, service offerings, pricing and key personnel to your bid strategy and, importantly, carry it through to the end stage so it doesn’t fall by the wayside.

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Strategy in Practice

Strategy in Practice

Applying the strategy to a live bid

In this module, we will use live practical examples of bids that you have identified as being in your pipeline. We will work with your teams to develop winning strategies by applying the learning from the ‘Strategy’ module and using real life intel on the client(s). The attendees will be given ‘homework’ to prepare in advance to ensure they make the most of this session.

We will work with your team to apply the learning and teach you how to ensure that the strategy covers all aspects of the client’s requirements and is demonstrated throughout the bid response. In addition, we can offer day to day bid consultant support and coaching during the bid development. This can cover services in relation to any element of our bid masterplan.

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Writing to Win

Writing to Win

Learning to write a compelling and persuasive bid

This course will give you the skills and knowledge to write winning bid responses. We’ll teach you our bid writing strategies that will transform your writing weaknesses into strengths. We’ll show you what winning bid writing looks like and how to go beyond compliance to develop high scoring responses.

You’ll learn the techniques used by professionals to create high-quality bid text quickly and consistently every time. We’ll reveal how to scrutinise an evaluation matrix and hone your radar for detecting what evaluators really want to read.

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Advanced Writing

Advanced Writing

From good to great

You know how to write a bid response. You know how to score good marks. Now we will show you how to write top-scoring responses time and time again.

You’ll learn the tricks used by Bid Masters to ‘wow’ the evaluators and score the highest marks available.

We’ll take ‘good’ bid responses and turn them into ‘great’ ones so that you can apply the principles again and again to your bid responses.

You’ll be asked to do some homework in preparation for this module by preparing and bringing along some previous bid responses.

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Case Studies & CVs

Case Studies and CVs

Highly skilled people, their track record and past performance are major factors in bid evaluation

We’ll show you how to demonstrate your capability to deliver. You’ll learn how to capitalise and emphasise your strengths using supporting evidence and we’ll give you some strategies for overcoming perceived deficits or weak areas. There’ll also be lots of practical advice on how to capture evidence and keep it fresh as well as the opportunity to develop a case study template for use in your bids.

People aren’t great at selling themselves. In the second half, we’ll show you what evaluators expect to see in a case study and a CV and we will then work with you on developing your own high quality tailored documents. We’ll set you some homework to do on your CV beforehand.

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Method Statements

Method Statements

Method statements to make an impact

Poor method statements can cost you the bid. Using the same old method statements you’ve used before and not drawing out the key points can also make a bad impression. In this module, you’ll learn how to develop method statements that support your bid responses and demonstrate your strength to the client. You’ll get time-saving tips and practical advice on structure and approach to really make those method statements accessible and ensure they make a positive impact.

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Executive Summaries & Cover Letters

Executive Summaries and Cover Letters

The executive summary is the showcase for your bid

Having a powerful executive summary can be the difference between winning and losing – it is the only part of your bid that some people will see.

It has the power to sway a decision.

We’ll teach you the importance of executive summaries and how they differ from cover letters.

You’ll learn how to be effective in both the executive summary and the cover letter and we’ll teach you what not to say as well.

We’ll guide you through developing an executive summary, drawing on practical examples and your target bids.

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Client Engagement & Presentations

Client Engagement and Presentations

Making the right impression through client engagement and bid presentations

Every contact with the client counts but client engagement and presentations can often be neglected by bid teams. From a phone call to a formal final stage presentation, you need to make sure you make the right impression and get the most out of every contact point.

We’ll show you how to plan and prepare for every contact. You’ll learn what you need to do to maximise the benefit of client engagement and deliver winning presentations. You’ll be able to recognise what makes a good dialogue and how to use engagement to get that valuable feedback from your client to shape your bid.

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Bid Branding & Packaging

Bid Branding and Packaging

How you present a bid makes all the difference

A stylish and well-designed visual identity is an invaluable element of communicating your bid more effectively. We’ll teach you how to create a brand concept for your bid that presents your offer with clear, concise messages.

You’ll see what good bid branding looks like and understand the benefits of using visuals and infographics to communicate complex concepts. You’ll learn about the range of bid branding tools and vehicles available and how you can make the best use of them. We’ll give you the low down on the common design blunders and how to avoid them. We’ll also examine the brand development process, and how to properly brief and work with designers.

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Bid Mastery Coaching

Bid Mastery Coaching

Walking the talk

You’ve got the bid masterplan and tools and techniques to deliver – this stage will support you in putting it all into practice.

You’ll receive practical coaching sessions with a Bid Country Bid Master that will provide a challenging and supportive environment to help fine-tune your skills, develop confidence and focus.

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Bid Master's Tutor Group

Bid Master’s Tutor Group

Applying your knowledge

You’ve got all the tools and techniques to deliver, but sometimes it’s good to have someone to talk to – either a peer or someone who’s been there and understands what’s required to produce a winning bid.

We can offer you the ability to do both so that you can talk to us one-to-one and in a group setting.

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Putting it into Practice Together

Putting it into Practice Together

Developing bidding excellence in practice

Our expert team would love the chance to work alongside your team in the world of bidding and help you to take your bids to another level.

We’d propose identifying a must-win opportunity, a gold star tender that needs that extra love and attention. We’d then work alongside your team to apply the Shine Bid training in a real-life scenario.

By putting it into practice together, you’ll get a bid that takes things to another level and the benefit of your team working alongside our experts, drawing from their practical knowledge and expertise.

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Bid recruitment.

Are you looking for a new job in bidding or do you need help recruiting the best bidding talent?

We’ve spent years in bidding. We know what great looks like and we know where to find it.

Our expert bid recruitment professionals work with you to help you find the right people and opportunities.