We came together at the beginning of 2016 to ‘transform how we sell The Quarter’, now known as International Quarter London.
What we did
- Defined the brand promise for International Quarter London
- Agreed the target customer segments
- Defined the pain experienced by each segment and the pain killers we could provide
- Defined the value proposition for each customer segment
- Generated leads from these areas using our own resources
- Defined the triggers and necessary sales materials within the buying cycle
- Outlined and created the sales toolkit required to support the sale
We refocused the efforts of Lendlease and their agents on which segment of commercial occupiers they should be targeting and which they should avoid. FOUR major tenants.