What we did
- Defined the value proposition
- Defined three market segments
- Provided an interim bid team
- Provided end to end marketing material
- Reorganised the bidding, sales, and marketing departments
- Captured best practice in policy documents
- Created a brand
- Clear position in the crowded CX BPO market
- Rationalised the sales target list. Created a kill list of existing clients. Provided piercing clarity on sales message. Defined more added value to companies in three segments.
- Provided resources for all high value bids. Undertook all Masterplan stages. Developed content, sharing practices and systems. Shared our system and method of best practice with bid and sales team.
- Rewrote the website highlighting value proposition. Defined all of the marketing collateral. Produced some marketing material.
- With founders, defined sales and marketing team. Defined team structure, helped recruit and train bid team.
- Captured policy and practice across the company and rewrote it to allow us to respond to RFPs faster
- Planning brand overhaul to reflect growing maturity
- 300% improvement on RFP wins from year before
- 34% added to the revenue line in less than 9 months through RFPs and campaigns that we led
- 3 new logos added to the business
- 2,000 awaiting results on over 6 deals with over 2,000 FTE’s all closing in 2017
- 3,000%+ Shine ROI to date
- 3 x website hit rate increased