What we did
  • Defined the value proposition
  • Defined three market segments
  • Provided an interim bid team
  • Provided end to end marketing material
  • Reorganised the bidding, sales, and marketing departments
  • Captured best practice in policy documents
  • Created a brand


  • Clear position in the crowded CX BPO market
  • Rationalised the sales target list. Created a kill list of existing clients. Provided piercing clarity on sales message. Defined more added value to companies in three segments.
  • Provided resources for all high value bids. Undertook all Masterplan stages. Developed content, sharing practices and systems. Shared our system and method of best practice with bid and sales team.
  • Rewrote the website highlighting value proposition. Defined all of the marketing collateral. Produced some marketing material.
  • With founders, defined sales and marketing team. Defined team structure, helped recruit and train bid team.
  • Captured policy and practice across the company and rewrote it to allow us to respond to RFPs faster
  • Planning brand overhaul to reflect growing maturity


  • 300% improvement on RFP wins from year before
  • 34% added to the revenue line in less than 9 months through RFPs and campaigns that we led
  • 3 new logos added to the business
  • 2,000 awaiting results on over 6 deals with over 2,000 FTE’s all closing in 2017
  • 3,000%+ Shine ROI to date
  • 3 x website hit rate increased
  • Client: TaskUs
  • Sector: SAAS and Tech Hypergrowth
  • Stage: Branding
  • Status: Won

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